James Delingpole is one of the first to observe the Climategate phenomenon as “uber-viral” – a story where there is much larger internet exposure than MSM exposure.
Citing Richard North, he compares the number of Google hits to the number of Google News hits for phrases of interest, comparing, for example, “Climategate”, a word that did not exist 14 days ago, to “Tiger Woods”, who has been adding to his celebrity in unexpected ways.
Updating the comparisons, “Climategate” has 32,000,000 google hits as compared to 4,080 news stories (Google), while “Tiger Woods” has 29,500,000 google hits with 54,018 news stories (Google). Although Tiger has over 10 times as many news stories, Climategate (remarkably) has more google hits than Tiger Woods (and many other famous search items e.g. Britney Spears, NFL, NBA or for that matter “climate”).
“IPCC” has 1,320,000 Google hits and 7,839 news stories (Google). If nothing else, the numbers show an extraordinarily intense interest in this story in the blogosphere, with increasing news media interest.